Stranger, read this:
I don’t expect supporters of income equality to have political clout to push through incentives discouraging consumption anytime soon.
Nonetheless, we can be more mindful of externalities and be more aware about the occasional irrationality of our envy.
Prestige. What is it worth? It is all too obvious what prestige can yield for selfish reasons, but I ask you to consider, what are the costs of the pursuit of prestige?